Do's and don't's of social media

Session duration: 37:05

We often find that businesses struggle to know what to post as content and what works on social media. This session takes you through some things to consider when using social media for your business on an ongoing basis. We also consider some things to avoid if and where you can.

Learning Outcomes

  • The seven benefits of social media marketing

  • Understand the basic components of creating posts and sharing your unique story online

  • Why it’s important to integrate your website with social media and email marketing

  • How to translate your branding across social media

  • Identify some tools to help you create great graphics for your business

  • The importance of visuals and video content

  • The top ten apps for content creation

  • Understand how to take great photos – lighting, backgrounds, angles and filters