build your audience using facebook pixel

Session duration: 51:15

The more targeted we can be with our advertising the better results we’ll achieve. A Facebook Pixel is a small piece of code that you add to your website with helps to track viewers and allows you to use some of the more advanced advertising features on offer from Facebook. In this session we’ll cover setting up your pixel code, using website pixel ‘events’ and creating Custom and Lookalike Audiences to find more people like the people who already visit your website. You’ll learn what are ‘Dynamic product ads’, ‘Conversion Optimization’ and ‘Value Optimisation’ events. Then finally we’ll be looking at the measurements and insights available to ensure your pixel code is working successfully.

Learning Outcomes

  • Understand what is a Facebook Pixel

  • Learn how to create and set up your Facebook Pixel

  • Find out how to implement and use your Facebook Pixel

  • Best Practices for using a Facebook Pixel

  • Develop an understanding of website pixel ‘events’ and how to target specific areas and actions on your website

  • How to enable site-wide tagging and add your product catalogue